Data EEAT · First-hand 10 min
How much does a B2B lead cost in Poland? 2025/2026 report
LEADSPARK team · 11/15/2025
We analysed 17,430 leads. Average: PLN 184. But the devil is in the industry.
Cheapest lead: education at PLN 22. Most expensive: IT at PLN 890.
Why CPL is a vanity metric.
Cost table per industry and channel.